Concentrates on the Human Centred Design approach with experience in fashion design, product design and product management. Enjoys early-stage research and prototyping when implementing a new product or service. Strong concept design skills with Design Thinking Tools, and creative implementation of problems. Worked with start-ups (also as a Founder), as well as with corporations. Interested in how to implement creativity within the businesses and how to solve business problems in an innovative way to enhance user experience. My design attitude is observing and researching users’ behaviour with Design Thinking methods to create concepts, because of the belief that products and services are for users and should cater to their behaviour, needs and goals. Inspiration for the Design aesthetic taste of my work lies in art, nature, minimalism, and is based on research and technical design knowledge with my ability to pay attention to details while considering the broader context.
Nominated for Social Enterprise Award & Most Entrepreneurial Student ’18 at Kingston Business School and got recognized for the following achievements: Exhibiting at Women4Climate, C40 Conference in Paris 2019 at Paris City Hall, Winner of Campfire Ignites competition for best early-stage start-up, a receiver of a Gold Kingston Award by Kingston University London, selected as Top 10 female entrepreneurs supported by Mayor of London & C40 (Women4Climate), represented Kingston University at the University Alliance Enterprise Stars Competition 2018 and made it to Top 10 Student Start-ups of the Year 2018 by Enterprise Nation.