Yesterday we were at the meeting with our mentor for the start-up that we are developing and he gave us some great advice on how to enhance our entrepreneurial spirit and crystallize ‘the vision’. So, as my mind is currently full of new ideas, questions and task I need to complete this week, I have decided to write few things down and share it with you.  
As a world compelling I will refer to some kind of occurrence that has a powerful effect on influencing and pushing us forward, reflecting in actions. Whereas a word vision, I will consider as having an ability to see, predict and have an intuition to plan the future with creative mind and imagination.  
We as human often crave to stay in the ‘safe-zone’, because this gives us some certainty, stability and confidence, “…believing that if we repeat ourselves or repeat what is known to work, we will be safe.” (Catmull and Wallace, 2014, p.186)  However, with this in mind, those ceratin occurrences should not blur our vision, even the fact that some things we can only imagine and cannot be clearly seen for us.  Therefore, when creating a brand vision, we need to take into consideration that many things we believe at the early stage are probably based on our assumptions. These assumptions could in the future bring us either some inspiring and new ideas for compelling vision or collapse what we thought was our vision.
Here are some key facts that individuals who create a compelling vision for themselves or their brand take under the consideration. 
1. Know your audience
The most important thing when creating the vision of the brand image is to understand the audience. The users that are going to be part of this journey are the one that are going to use the products or service and it is important to clearly understand how these users operate and use your product. There might be even different types of the audience within the certain target group, meaning that your audience can use your product based on their different habits and lifestyle. 
 2. Prioritising your strength 
Another thing to consider when creating a compelling vision for your brand and your future and personal development is to understand what talent do you, your team have, and in what areas your skills are lacking.  By understanding this, your skills and talent can be invested with your time, whereas the areas where you lack knowledge could be compensated by investing money. 
3. No need for permission
This one is a bit harsh but real entrepreneurs do not seek permission from anyone to discover something new and grow but learn by doing it, trying it and after all failing it. You don’t need a permission of anyone to start something new, something you have always wanted to start. Stay curious, because at the end of the day you do not need anyone that would need to allow you do just do it, except yourself. The only way to learn is by start doing it and trying it yourselves.  
4. Yes = no 100x
Yes, means that you already fail hundred times and got rejected. No one did it because of they just tried something once, but because they were constantly doing a creatin thing and got better and eventually once got to that yes. Your vision will become clearer with time when you will understand your weakness and be willing to try thing over and over again, even after you got rejected. 
5. No assumptions
The last thing when creating a vision is to have an understanding that you need to try things, get the data, observe behaviour, predict it and not assuming anything. Assuming certain things will only provide you with your personal opinion instead of giving you clearer insights, directions and vision.
Those are some main takeaways from our conversation and thoughts that will help you to create a vision for compelling future.


Catmull, E. and Wallace, A., 2014. Creativity, Inc: overcoming the unseen forces that stand in the way of true inspiration. Random House.